New Belgium Brewing Company s Social Responsibility...

Introduction The New Belgium Brewing Company was founded by Kim Jordan and Jeff Lebesch in 1991. The idea for the company was by Lebesch when he was on a bicycling trip through Belgium. Since then, the company has grown steadily. According to the New Belgium Brewing Company, in 2015 New Belgium Brewing sold 914,000 barrels of beer and they are the fourth largest craft brewery as defined by the Brewers Association (New Belgium Brewing Company). This paper will mainly discuss the New Belgium Brewing Company’s social responsibility practices. Firstly, the environmental issues they work to address will be addressed, how New Belgium Brewing has taken a strategic approach to addressing these issues, and why the company has taken such a strong stance toward sustainability. Secondly, the company focuses on social responsibility and how it provides a key competitive advantage. Finally, the New Belgium Brewing Company is a socially responsible corporation. Research The New Belgium Brewing Company strives to reduce its impact on the environment by doing multiple things. First, the company has implemented a number of cost-efficient and energy-saving alternatives. According to the company, 100% of the electricity that they use are through renewable energy sources such as solar and wind power. They incorporated sun tubes that help to light the brew house with natural daylight. Also, the company became the country’s first brewery to create 100% of its electricity from wind power in 1999 inShow MoreRelatedNew Belgium Brewing And Its Effect On Social Responsibility1789 Words   |  8 PagesNew Belgium Brewing or NBB is a brewing company that stands apart from the competition in many ways. Who would have thought that a brewing company would be thought as an example of how an ethical and socially responsible company should be ran? The other part that is a surprise to most is that it is a fairly small corporation. It is nowhere near the size of a giant like Anheuser-Busch. So why is New Belgium so adamant about being different and a step above the competition? That is the overall focusRead MoreNew Belgium Case Analysis2412 Words   |  10 PagesIntroduction The New Belgium Brewing Company is one of the top three craft beer breweries in the nation. It has experienced solid growth from its original entry as a niche marketer to a brand that is now distributed across the country. Much of New Belgium’s success is a result of a well-developed positioning strategy that promotes the company’s culture as much as its product. Not coincidentally, New Belgium’s target market chooses brands like Fat Tire because of both the company’s culture andRead MoreCraft Brewing Economic Analysis10772 Words   |  44 Pages________________ 5 Contract Brewing Company: ________________________________________________________ 6 Regional Craft Brewery: ___________________________________________________________ 6 Large Brewery: ___________________________________________________________________ 6 The Top 10 Craft Breweries in US: _______________________________________________ 7 1. 2. Boston Beer Co. _______________________________________________________________ 7 Sierra Nevada Brewing Co. _____________________________________________________Read MoreA Global Alcohol Industry5092 Words   |  21 Pagesas well as numerous other activities, such as new product development, product placement and the creation and promotion of social responsibility programs, messages and organizations. 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In early 2004 the government passed increases in the Value Added Tax (VAT) and tightened eligibility for social benefits with the intention to bring th e public finance gap down to 4% of GDP by 2006, but more difficult and necessary pension and healthcare reforms will have to wait until after the 2006 elections. Privatization of the state-owned telecommunicationsRead MoreNespresso Co. Analysis15084 Words   |  61 PagesCoffee Industry: II. COUNTRY CLIMATE d. Cultural Environment v. Art vi. Architecture vii. Literature viii. Music ix. Media x. Science e. Social environment xi. Labor law xii. Social protection xiii. Swiss work permits xiv. Hofstede’s model applied to Switzerland f. Economic environment xv. Economic indicators g. Political Environment xvi. GeneralRead MoreCase Study148348 Words   |  594 Pages978-0-273-73552-6 (web) ï £ © Pearson Education Limited 2011 Lecturers adopting the main text are permitted to download and photocopy the manual as required. Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies around the world. Visit us on the World Wide Web at: www.pearsoned.co.uk ---------------------------------This edition published 2011  © Pearson Education Limited 2011 The rights of Gerry Johnson, Richard Whittington and Kevan Scholes to be identified

Questions On Children With Autism Spectrum Disorders

7. 1-2-3: After carefully reading the article, identify and discuss briefly: 1 thing you learned, 2 things you want to know more about or are confused about, and 3 things you can apply in your work. From the Huffington Post online newspaper, an article was written by Anat Baniel addressing kids with Autism Spectrum disorders, the brain based research behind their actions and behaviors, and things teachers, parents, etc can do to help ASD children learn and understand the world around them. One thing I learned when reading this article is that the brain of a child with ASD is actually unable to perceive differences (signal to noise ratio) of information compared to a ‘normal’ child. Children with ASD find it challenging to organize actions and interact with their peers because of this perception difference. One of the things I would like to know more about is the perception activities that teachers can guide to help kids with ASD better understand information signals. I n this particular article, a five year old boy named Sammy was unable to stay dry the whole day. He would always end up wetting his pants at some point. Baniel thought that Sammy’s brain was not perceiving the difference of wet and dry well enough. She took two washcloths, one wet and the other dry, and began pressing them on Sammy’s body to help him learn the difference of the two. After that activity, Sammy never wet his pants again. He learned the difference between wet and dry and knew that staying dryShow MoreRelatedEarly Intervention is Crucial in Treating Autism Spectrum Disorder988 Words   |  4 Pageshas autism spectrum disorder† are words no parent wants to hear. They are words that will instill fear, worry, and sadness. When parents hear this for the first time, they will have many questions. â€Å"Is there anything I can do to help my child? If so, what can be done?† Early intervention services; such as applied behavior analysis therapy, occupational therapy, sensory integration therapy, and speech therapy before the age of three; can help improve the development of children with autism spectrumRead MoreLanguage Comprehension And Children With Autism Spectrum Disorder845 Words   |  4 Pagescomprehension in children with autism spectrum disorder. So, in order to build upon this profile, the purpose of this study was to differentiate between lexically and syntactically based difficulties in school age boys with autism spectrum disorder, alongside a subgroup of boys with autism spectrum disorder and intellectual disability in comparison to typically developing boys. By assessing the source of language comprehension impairment for children with autism spectrum disorder the article did notRead MoreAutism Spectrum Disorder And Autism1492 Words   |  6 Pageslife there are several different disorders that have been well known from many years ago. There is one disorder that was diagnosed in the early 1800’s but it wasn’t until a few years ago that it gained lots of attention. What used to be known as Autism was later renamed in the DSM to Autism Spectrum Disorder meaning, a neurodevelopmental disorder rather than a pervasive developmental disorder (Gargiulo, 2015). Autism spectrum disorder is a developmental disorder characterized by abnormal or impairedRead MoreMason was not unlike many children in that according to the most recent Center for Disease Control800 Words   |  4 PagesMason was not unlike many children in that according to the most recent Center for Disease Control (CDC) reports, one in every sixty-eight children is on the autism spectrum. 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The main characteristic of individuals with Autism Spectrum Disorder (ASD), is that they have difficulties to adapt and interact with other people. Also, individuals with Autism have problems with their development of verbal and nonverbal communication

McBethand Lady McBeth Essay Example For Students

McBethand Lady McBeth Essay This dead butcher and his fiend like queen, is the way in which Malcolm describes Macbeth and Lady Macbeth. Describe the way in which these two characters changed during the course of the play. At the beginning of the play Macbeth is seen as a courageous soldier who is loyal to the King but is corrupted from the witches prophecies and by his and Lady Macbeths ambition. This is because of the weakness of Macbeths character and the strong power of Lady Macbeth and how she is easily able to influence him. Her strength motivates him at the start but after he realizes what he has done it is himself that continues in his murderous, bloody path. At the beginning of the play Lady Macbeth appears as a kind wife of Macbeths but underneath lies a scheming and treacherous woman. In the beginning of the play Macbeth is a strong soldier who fights for the King without mercy but his strive for ambition and his curious nature leads him to the witches who give him a prophecy. Banquo realizes that the re must be a trick hidden in the witches prophecies somewhere but Macbeth refuses to accept that, and when Lady Macbeth finds out about the witches her strong desire for ambition and her cold nature leads Macbeth astray. Macbeth is a little ambitious at first, but Lady Macbeths far exceeds his and so she is able to get Macbeth to agree with her to kill King Duncan. Macbeth still has a conscience at this stage because he is very hesitant about killing the King but his weak nature overcomes him. He has a conscience throughout the entire play as this is seen by the hallucinations of the dagger and the ghost of Banquo and his vivid imagination and his constant worry also provokes him. This is also evident in his terrible dreams, which gives the solid theme that he has indeed murdered sleep. Throughout the play we see the character of Macbeth change not from just the way he thinks and what we hear from the play, but from the actions he takes in the play, from killing Banquo, then having Lady Macduff and her children murdered, shows the insecurity that was present in Macbeth. After the murder of Duncan Macbeth becomes paranoid and his first step of killing the guards is one of many that Macbeth takes to secure himself. Macbeth is also very superstitious and this is shown when he believes the prophecy the witches told him that Banquos offspring would become King. Towards the end of the play when Macbeths wife has died and the battle is drawing closer Macbeth shows some good which may have been. He wishes for a normal life for which he would have lived to an honorable age but he recognizes that he has denied himself of this. Even when Macbeth hears that the prophecy has become true of Birnam Wood coming to Dunsinane, he rejects this idea and fights on until he realizes that Macduff wasnt born in a natural birth but instead was Untimely ripped from his mothers womb. When Macbeth hears of this he realizes what he has done and how he has been tricked by the witches but i nstead he realizes that it is useless and so he fights on only to be slain. Macbeth can be summarized into a character although strong physically he is very weak mentally and it is this weakness which causes the downfall and change of Macbeth. Other factors do however also contribute to this change such as his wife whose ambition is very strong at first and is much stronger mentally than Macbeth but it is also Macbeths ambition and his trust in the witches which ultimately change him. Lady Macbeth seems to be almost opposite compared to that of Macbeth in physical and mental power. Lady Macbeth is the person who is able to persuade Macbeth into killing Duncan, assuring Macbeth that it will succeed, as Lady Macbeths ambition is far greater than that of Macbeth. This change in the character of Lady Macbeth is apparent after she reads the letter from Macbeth as she goes and talks to the evil spirits to make herself evil with lines such as Fill me from the crown to the toe-top full of d irest cruelty! Make thick my blood. She goes to the extent of planning the murder of Duncan and assumes full responsibility of this. She exerts a lot of power over Macbeth in this part of the play and even calls him a coward and this shows just how determined she is and how much ambition she has for her husband. It is this confidence in herself plus the persuasiveness on her words that makes Macbeth act on her words without hesitating. After performing the necessary acts in preparation for the murder of Duncan she thinks of performing the act herself but shows a sign of humanity and doesnt because it resembles My father as he slept. After the murder has been done Lady Macbeth shows just how strong a person she really is by using kind words and confidence to clam Macbeth down and prevent him going insane. Lady Macbeth however jokes with Macbeth about forgetting the incident as These deeds must not be thought after these ways: so, it will make us mad. Afterwards she gets the daggers t hat Macbeth had brought with him and smeared them with blood and then told Macbeth to change into a nightgown. At this point Lady Macbeth is in complete control and has tried to make Macbeth free of guilt even though he in fact did perform the deed. Lady Macbeth is then able to exclaim in horror What! In our House! to the murder of Duncan but whilst in complete control, to draw away the suspicion from Macbeth. When however she finds out that Macbeth has killed the guards she faints Help me Hence but is this a another sign of an act to again draw away the suspicion from Macbeth or did she faint from shocked dismay. I believe she was shocked because I think that Lady Macbeth was surprised that she was able to get Macbeth to commit the murder of Duncan, but was shocked at how over one night and in fear, Macbeth could kill two more men in cold blood. Lady Macbeth is still strongly in control as the play proceeds and is able to handle crises very well which is shown at the banquet incide nt where Macbeth sees the ghost of Banquo, but Lady Macbeth is quick to lie for Macbeth to conceal the real ideas that are happening. As Macbeth progresses with his evil acts, however, Lady Macbeth starts to go mad which is almost like what her prophecy mentioned. She also hallucinates like her husband but this time about trying to cleanse her hands of the blood that will not wash off. Even though she may be a strong character greatly supporting her husband she is reduced and battered by the deeds and her conscience which she was able to rid from Macbeth, eventually drives her insane. She then kills herself unable to remove the damned spot. At his wifes suicide Macbeth has already thrown away his conscience, so much so, that Macbeth commits even more evil acts afterwards without even admitting her to his conscience. Over the course of the play Macbeth and Lady Macbeth greatly change with respect to their characters and their personalities. Although Macbeth was weak at first it was t he strong Lady Macbeth who helped him through the first murder but in sacrifice to controlling Macbeth and his conscience she lost control of hers and in consequence turned insane and killed herself. Thus in the end it was worthy to call Macbeth and his wife a dead butcher and his fiend like queen but it must not be forgotten that at the beginning of the play Macbeth and his wife were ordinary nobles at the time. 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Mass Media Essay Example Essay Example

Mass Media Essay Example Paper Mass Media Essay Introduction Understanding the current reality 1a. What does the term â€Å"the mass media† refer to? †¢ Refers to all media technologies which are used for mass communications. †¢ Organisations which control there media technologies. 1b. Which examples of the mass media would you categorise as â€Å"traditional media† and which as â€Å"new media†? †¢ Traditional media o Television o Newspaper o Magazine o Billboards o Radio †¢ New Media o Internet o Mobile device o Interactive television o CD-ROMs o DVDs o Online games 1c. What do you understand by the term â€Å"social media†? The means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. 1d. What might be the purpose of the mass media to different groups of people? †¢ Bloggers uses mass media to share information and views. †¢ To communicate or interact with other people globally and to keep in touch with frie nds. †¢ For entertainment purposes, such as watching videos or playing games. †¢ Businessmen do business online and use these social networking sites to respond to customer queries. For the government to promote their plans for the county. †¢ Reporting of latest news. †¢ Reporting of findings or research results done by researchers. 1e. What factors might have given rise to the need for censorship? †¢ The need for the removal of materials that are obscene or morally questionable. †¢ To prevent free expression that might foment rebellion and to exert control over the populace, Governments hold back information from their citizens. †¢ The need to counter espionage, keep military intelligence and tactics confidential away from enemies. The publishing of information that portrays one’s business or business partners in a negative light might cause editors in corporate media outlets to intervene. †¢ There were incidents in the past where medi a reports have caused racial riots and the shedding of blood thus the need for censorship may not allow such incidents to occur. 1f. What are the concerns arising from a lack of or an excess of censorship? A lack of censorship †¢ Parents are worried for the corruption of children (violence, sexual content, profanity). Offensive material (racism, sexism, etc) may surface on the Internet. †¢ May lead to military information being exposed that could be used by enemies. An excess of censorship †¢ It may hinder the ability for some people to freely express their views and beliefs. †¢ Hinders one’s rights to freedom of speech. †¢ Citizens are being kept in the dark from the current affairs. 1g. How have new forms of media added complexity to the issue of censorship? †¢ New media promotes active democratic participation which increasing censorship would quell. Censorship in the new media is much more a difficult task compared to that of the traditional media, as the government cannot control articles being spread in the social media. †¢ With additional platform of media, it is difficult to managed items being properly censored. †¢ Constant addition of new forms of media to the long list of media that already existed, hence the rate of censorship is slower than the rate of new media surfacing. Recognising the different perspectives 2a. How is the accuracy and reliability of the mass media perceived in different societies? In third world country, their mass media maybe accurate but unreliable. o As their technology is not that advanced; o it requires more time. o Hence the articles they release may have been delayed. Mass Media Essay Body Paragraphs †¢ In industrialised country, their mass media may be reliable but inaccurate. o Many newspapers and television stations think twice before reporting a story that might be damaging to their advertisers; o will choose to avoid the story. o Hence it becomes inaccurate. 2b. Can we trust the media to report the truth? †¢ No, we cannot trust the media. o The media will exaggerate and even manipulate news to create conflict. To attract viewers, listeners, and readers to the media, they only publish news that is more customers orientated. o Often in the media’s interest to not only report conflict, but to play it up, making it seem more intense than it really is. †¢ Yes, we can trust the media. o Information can be relayed quickly in times of crisis (e. g. hurricanes or earthquakes), allow people to take precautions and move out of harm’s way. o The media presents relevant photographs or videos that was taken on the crime scene and such evidence can be trusted. 2c. Should control of the media be left solely to the government? †¢ No, control of the media should not be left solely to the government. o The government will be spreading propaganda in the nation. (e. g. North Korea) o Any present source of government controlled media is not interactive, meaning it is a one way projecting media. o By repeating the same things over and over on several channels with only a biased point people inevitably buy into it. †¢ Yes, control of the media should be left solely to the government o Otherwise, anti-government groups can spread their own propaganda. By openly voicing out their dissatisfaction and try to change one’s beliefs online by videos. 2d. What is the impact of new media on traditional forms of media? †¢ Lesser people are using printed materials as they could get them on the Internet more conveniently. †¢ News can be published anywhere at a faster rate. †¢ People tend to search for information on the internet nowadays instead of searching through books. (accessibility) †¢ New media is rapidly becoming mainstream in the society as it is also interactive. 2e. Do the mass media reflect what is happening in real life or do they shape what happens in real life? †¢ Mass media reflect what is happening in real life o By providing images of experiences most people are unlikely to have (example: the life in prison) shows what’s happening in reality. o The media reports on events happening around the world daily. †¢ Mass media shape what happens in real life o Example: after the attacks of 911 the media gave a huge coverage of the event and exposed Osama guilty for the attack as they were told by the authorities. This shaped the public opinion to support the war on errorism, the same happened with the war on Iraq. o If the media received inaccurate information then the public opinion supported a wrong cause. Examining the local context 3a. What recent developments in your so ciety have put the spotlight on the use of the mass media in Singapore? †¢ 3g accessibility †¢ Smart phones †¢ Cultivating the use of tablet PCs in schools †¢ More social networking websites †¢ Vastness of the Internet †¢ More electronic gadgets 3b. What are the means of censorship in Singapore? †¢ Ratings for films and videos o G(General) – Suitable for all ages. PG(Parental Guidance) – Suitable for most but parents should guide their young. o PG13(Parental Guidance Strongly Cautioned – Suitable for 13 And Above) – Recommended by the CRC in 2009, thePG13rating is given to films with content deemed unsuitable for young children but for which aNC16rating is not warranted. May contain moderate violence with some details, some mature themes, intense and realistic horror, moderate sexual imagery, mild sexual activities, partial/side nudity, discreet drug use/references and moderate coarse language including brief strong usag es NC16(No Children Under 16) – May contain brief scenes of frontal nudity with/without semi-sexual context, moderate sexual activity without strong details, graphic violence/gore, drug use with some details, strong coarse language and may offend religious people. (This classification was introduced in 1993) o M18(Mature 18) – Nobody under age 18 is admitted. May contain full frontal nudity with moderate details in semi-sexual context, strong graphic violence/gore, frequent strong coarse language, frequent drug use with some details, strong sexual activity with some details and may offend religious people. This classification was introduced in 2004) o R21(Restricted 21) – Nobody under age 21 is admitted. May contain graphic full frontal nudity with/without sexual context, sequences of explicit and prolonged simulated sexual activities, moderate homosexual sex acts, pervasive strong coarse language, very strong graphic violence/gore and torture, detailed drug tak ing activities/sequences and may offend religious people. (This classification was introduced in 2004) o NAR(Not Allowed for all Ratings/Banned) – Contains issues that are likely to cause controversy in Singapore. Ratings for video games o ADV(Age Advisory) – Anyone can buy a video game with this rating, but it’s not recommended to children. Contains mature themes, some violence with little or no blood, mild drug use, implied sexual activity, partial nudity and infrequent explicit language. o M18(Mature 18) – Nobody under age 18 can buy a video game with this rating. Contains adult and/or offensive themes, realistic depictions of violence with/without blood, strong drug use, nudity with/without sexual context and frequent explicit language. Party political films (films that are made by any person and directed towards any political end in Singapore) have been banned. †¢ Materials going into the home are more heavily censored than those going into the corporate world, such as the news that is reported daily or on printed media. †¢ MDA introduced safeguards to prevent unsolicited access and protect younger readers. 3c. What are the different views and concerns with regard to application of censorship in Singapore? The majority of Singaporeans (70%) supported the current content guidelines. †¢ The concern for protecting the young and core Asian values is still very strong. †¢ Singapore is too restricted in the programmes on local TV thus causing the number of people watching local TV to drop. TV channels should be more adventurous and open to programme concepts that are not ‘safe’. †¢ There is a lack of security solutions for broadband Internet on mobile phones. †¢ The power to ban films should be rescinded. The recommended regulatory regime should be one that only classifies films and zones their distribution – where â€Å"zoning† can mean both spatial zoning in the case of cinem as and time zoning in the case of broadcasting. †¢ Previous censorship guidelines treat homosexuality as an issue by itself with regulatory handling more restrictive than depictions of heterosexuality; the new recommendations should insist that there be no differentiation, in the interest of non-discrimination and secular equality, and in the interest of maturing Singaporeans’ minds. We will write a custom essay sample on Mass Media Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mass Media Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mass Media Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer