Fashion marketing Processes

Fashion marketing Processes INTRODUCTION Fashion marketing is something new and upcoming on the horizon , especially in India with the rise in Indian middle class. Globalization and the shape of economy, its positive impacts are also evident in retail , textile and clothing industry and hence fashion. Some are already here and others are headed this way . Global fashion brands like Tommy , Chanel , LV have found Indian shores and starting to create their luxury niche markets. These dramatically changing market conditions have bolstered the demand for highly competent fashion marketing professionals who can take up key positions in fashion marketing, Brand management and related areas. FASHION MARKETERS An extremely interesting and creative field to work in , there are many upcoming courses to tap on the trend of fashion marketing. Aspirants of such course should be creative as well as knowledgable of the environment and the industry on the whole. It has been a major source of argument that fashion marketing is different from other goods marketing simply because of the nature of such an industry. Another very unique feature in fashion marketing is that with no trade barriers , globalization , considerable variations in culture, ethics, social perspective , it is not uniform even at the national level, let alone the international arena. Hence its biggest challenge. Delhi based Pearl Academy of fashion and WLC have already started post graduate programs on fashion marketing . Seeing the rise in demand of Indian fashion industry , its value chain has also increased in a phenomenal growth percentage Fashion marketing is all about how the clothes should reach the market when they have been designed and created. That is where the fashion marketing team takes charge. It seamlessly integrates advertising , design and business admin and a knowledge base about the fashion industry to be successful. For example who would be interested in a silk blouse ? A 15 year old girl or a 30 year working woman.these marketers have a good sense of popular culture and what will become stylish and in for the future. They should not only what will be successful but also which consumer group will be more interested. The fashion marketing process: A major part of the fashion marketing is behind the scenes in the sense that they keep tabs on the latest fashion trends and consumer buying habits , put together campaigns that target those specific consumers keeping in mind the broader world of fashion . They are savvy idea team , the connectors between the designers and the public. Fashion weeks , top notch fashion magazines like Vogue , Verve etc , fashion calenders, trends , blogs are where fashion is seen best. Fashion marketers need to be updated on all the fronts to exist in this dynamic, cut -throat, bling industry. FASHION MARKET AND INDIA The fashion market has been categorized and structured as below: Haute couture are the famous international fashion houses of the world. Designer wear is shown as prà ªt-a-porter. Mass markets are the market area where most people buy their clothes. The size and value chain of fashion market is shown below: As we are witnessing the Indian consumer is evolving and the fashion companies in India are reacting to this evolution through countless options. The fashion market has been growing leaps and bounds due to the young population , increase and rise in the middle class , increase in consumption and retail . This push and pull mechanism has made several businesses react to this with the retail business having the largest share of modern organised retail in India ie 20 % of the current market of Rs 56000 crore. Bilateral Co-operation in this sector shows great synergies. An Indo Italia Task Force on Fashion Design and life Style products has been created following an agreement between the Indian Ministry of Commerce and Italian Ministry of International Trade. On the Indian side members include FICCI Federation of Indian Chambers of Commerce Industry , NID National Institure of Design while on the Italian side there is Confindustria, Altagamma, Universita Bocconi, ICE. A few facts : Georgio Armani has signed up with DLF , joint venture with the most reknowned real estate firm . Armani will get Rs 10 mn into this retail venture. It will be opened up in New Delhi. Reliance Brands has entered into 49:51 joint venture with Sixty Group . Its an Italian fashion house retailing its brands in India. Raymond had also tied up GAS to bring its retail venture to India. Consumer spending in India has increased over the last few years nearly touching the global benchmark of 5 % of total income In the past 3 years , Investments in the textile sector has increased from $ 3 Bn to $ 8 bn. Europe is Indias biggest export market. Demand in rural India for ready made garments will increase at 16.6% annually to touch US$ 10.41 Bn by this year. Versace is going to tie up with Reliance Brands The fashion Industry is expected to rise at 23 percent by 2013 FASHION MARKETING ROLES A fashion marketer has to don various caps to do suitable justice to his profile, which includes: Apparel innovation Brand loyalty Consumer decisions and shopping behaviour Manufacturing systems Market positioning Merchandising Perceptions in the marketplace Piracy issues Pricing structures Product image Quality and performance measurement The importance of socio-economic factors Role of technology in Fashion marketing Marketing fashion is about visual communication at the basic level.Media designers and fashion marketers are using the internet as strong medium to reach out to the masses The Fashion Cycle Styles will be introduced, taken up by the fashion-forward, and then acknowledged and accepted by the general population. It will phase out once it is popularized.and by then designers will be busy with the new look.And this is where the Internet comes in. What is worn by a celebrity today can literally be seen by thousands the same day, increasing demand and ultimately shortening the life cycle of a fad. Retail Technology There are specialised and personalised softwares for assisting buyers, merchandisers , managers to not only track sales but buy raw materials more efficiently . And the internet has made it easier for fashion coordinators , fashion directors , graphic designers , advertising , stylists and so on to keep a tab on the fashion world on a minute to minute basis . Store managers , consumer consultants etc can determine and forecast sales for the entire chain or region by pulling up updating data from the internet. Creative Opportunity Graphic designers , advertisers, photographers have much much more opportunities to design , sketch , write about trends because of the internet . They can write about who is wearing where on which red carpet , about the various fashion weeks going on around the world and open the doors to international fashion. Social Media Social networking groups and fashion blogs are putting the action from all across the globe . Justjared is one such hugely successful blog reporting what celebrities wear and what is in trend all across.They have been phenomenal to say the least.These local trend setters are having a gala time with the publicity and interest they are generating in the world of fashion. Education Students of fashion marketing , fashion PR , fashion merchandising are being trained and made accustomed to study and utilise marketing trends on the internet . Luxury market and Fashion Marketing Luxury brands are always about making their customers feel they own something one in million. And fashion marketers have acknowledged that the luxury wave is hitting Indian shores with a number of luxury brands entering the market such as Zara , Liz Clairborne , Burberry etc. The Luxury Marketing Council Worldwide has established a chapter in India, with the aim of promoting luxury in India. Their task will also be to build synergy between various luxury brands interested in India by way of sharing of consumer insights as well as best practices. Hindustan Times has been extremely active and is pioneering the luxury revolution in India by organizing two Indian Luxury Conferences in the last 4 years. And it also supplies monthly magazine of luxury goods available in India, creating awareness and enthusiasm. The luxury market is relatively smaller with respect to the number of companies, but goes much beyond its weight both in terms of sales and more specifically, influence. Luxury market leads the world of promotion , PR and marketing per se ; they have the best packaging best merchandising , best promotions and the best of prices . Some insights : There were 135,000 millionaires (in US dollar terms) in India in 2009. The affluent market is growing at a rate of 13% in India The wealth potential of Indias affluents and their preferences have been found to match the West The role of fashion marketing is even more important in the field with new developments , theories and knowledge to be shared every day and the trends changing every season. The focus of luxury brands in India is about â€Å"how soon† they will settle themselves here and â€Å"how will† they cater to our Indian audience . In luxury business no one can afford to treat their customers as loose segment. A number of Western brands have already started on focussing on the very demanding Indian consumer giving them fashions like â€Å"ethnic chic† etc to give them a taste of their own sensibilities and capturing their interests. A word of caution that goes for luxury marketers, irrespective of their brands and geographical presence The luxury consumer is always looking for newer ways to satisfy his continuously changing needs. Hence, the need to keep a close tab through insightful research is of prime importance. Conclusion Fashion marketing has the best of both worlds fashion and marketing. The fashion marketer must know about brand equity, marketing techniques and consumer buying habits. As far as India is concerned, given the rapidly accelerating affluence of the masses, the scenario is set to witness a boom . Universities have started to give out courses in this specialization sensing a need from the market.All fashion houses , luxury brands , retail chains have sensed the need for the two to be combined and present the crucial role of a fashion marketer. A very lucrative and creative field , it has gained huge popularity and is the most upcoming thing in the marketing world. The ones who will be riding the wave will be the ones whove kept their ears open to each and every word of their each and every customer.

Linen and Laundry Service in Off Premise

Different types of hotel in the Philippines Many people visit the Philippine Islands each year in order to enjoy its picture perfect views and Asian hospitality. Luckily, there are several types of hotels available in the Philippines that make it possible for anyone to afford a trip. Whether you're looking for student-budget type lodging, luxurious accommodations or something in between, the Philippines has got you covered. Luxury Hotels Luxury hotels are available across the Philippines and are an ideal type of hotel if you're looking for refined surroundings.They're a great option for honeymooners or anyone who wants to be treated like royalty for a while. This type of lodging facility will ensure that you are fully pampered and leave you feeling like your money was very well spent. Consider these top- rated luxury hotels located in the Philippines. Diamond Hotel, Manila This 27-story, five star hotel is located in Manila and radiates class and elegance. It's located in a great are a, Just minutes away from museums, parks, convention centers and shopping malls. Your accommodations, from the sheets on your bed to the towels in your bathroom, are guaranteed to be top-of-the-line quality.If you stay here, take advantage of the exquisite guestrooms, bars and restaurants. Location: Rosa Blvd. Core. Dry. J. Quintus SST. Manila 1000 Web: Demimondaine. Com Marimbas Blurter beach resort, Zebu Indulge yourself at the Marimbas Blurter Beach Resort in Zebu. Choose from rooms located on the beach wing (including bungalows), the garden wing, or the Mama Spa wing and enjoy authentic Filipino hospitality. This is the ideal hotel to book if you're looking for relaxation and deluxe accommodations. Location: Marimbas, Buying, McCann Island Zebu 601 5 Web: www. Blurter. Com. PH/marimbas/home. P Budget Hotels A budget hotel is ideal for business travelers and those who don't require frills and want to save some money. There is a variety to choose from across the Philippines and al l offer affordable rooms and Filipino hospitality. If you're looking for a comfortable bed and great bargain, opt for a budget hotel while in the Philippines. The Legend Hotels organization has hotels all across the Philippines, including the Legend Villas, Legend Palatal, Mayhap Manor, Cabana Cloacae, Cabana Cuba and Cabana Papas. Each one is owned and managed by Filipinos, which give them n authentic Filipino flavor.They offer value rates that make rooms affordable for many people and each room is different from the others. Location: 2650 A. Boniface SST. , Magmata City 1233 Web: Lighthouses. Com. PH SST. Alien's Inn, Magmata This boutique-style budget hotel in Magmata has a great sense of charm. It provides guests with basic amenities and is a practical choice for any traveler. Enjoy yourself in the inner courtyards and take in the classic architecture during your stay. Location: 7461 Scintilla Street, Poi del Pillar Magmata City 1230 web: Scintillating. M Hostels Hostels are the best solution for the budget traveler who likes to meet new people from all over the world. By staying at a hostel in the Philippines you can save a substantial amount of money each night, making the overall cost of your vacation much lower. Prices per person, per night, range anywhere from $5 to $50. Here are a few excellent hostels to choose from. Townhouse Manila You can't beat paying less than $10 for a bed. The Townhouse opened in 1986 and has served as a comfortable place to sleep for people from more than 85 countries.

Mass Media and Its Influence in Shaping Ideas Essay

Dramatic advances in mass communication and transportation during the past 50 years have truly created a global village; a mass society. Things occurring anywhere are now quickly known everywhere. Mass media both overwhelm us with information and help us to sort it out. The development of mass media has had a great influence on our lives. We have come to depend on it for information and so forth. In doing so, we allowed it to affect important aspects of our lives. Media, why is it has been a hot topic of discussion in our nowadays society? We find that in our country, Malaysia, the mass media plays a very crucial role in influencing and changing the thinking of our current society. Taking this one issue as an example; the issue that has been a viral recently, which is Public Resurrection Rally or also known as Himpunan Kebangkitan Rakyat. Apart of being famously spread through media in internet such as online news and videos, surely the main mass media including television, radio and newspaper also made a wide coverage on this issue no matter they are supporting it or not. However, for sure when they differ in their goals and interests, hence the way they report about the issues also differ. This different ways of reporting thus causes varying acceptance in society. Quoting one finding by Shanto Iyengar in his book entitle ‘Is Anyone Responsible? ’ while he was doing an evaluation on the effects brought by news on television concerning political issues, he found that the carriage of the issue through the news on the TV has developed an understanding of the general public towards the political problems occurred. Meaning to say here, it could be the media who the one creating the issue permitted, or it could be media too who provides the solution for it. We cannot deny the enormity of the power and influence of the media in shaping the flow of thinking of our society. When there is only one issue raised by the media, then the issue will also be followed by the society either through their leisure or through serious discussion, through their words, as well as through their status shared on Facebook or Twitter. And that’s why, Iyenger again mentioned together with his friend; Donald Kinder in ‘News That Matters’, â€Å"when television news focuses on a problem, the public’s priorities are altered, and altered again as television news moves on to something new. † Sometimes, the issue raised is only one. However, different ways of putting up the stories may cause different way of viewpoint. It may be that with dealing on an issue will make people have a good look toward one party or side. Meanwhile, it can also be that with another way of handling an issue may causes people to have bad sentiment at one side. Mass media, if they are honest, thus the true way of thinking can be mould among the society. Conversely, if they deviate and go off from the principle they should be, then so goes the pattern of thinking that will exist in the community. Thinking of how great is the influence of media in determining the current mindset of society; media thus should be honest and trustworthy in carrying any issue or theme into the community. Seeing the reality of nowadays media, it is not easy for them to stand as a natural institution or unequivocal to any party. When the media were in favour of any party, then the way they play with an issue or problem will always favour to the side they support. Sometimes, mistakes and glares made by the side supported no matter how big would it be are usually hidden or removed by creating offense related to the other side which have different ideology or schools of thought. Any media if it is used for the benefit of one party, surely it will be a mouthpiece of the party. Hence, all reports, news, issues taken will surely favour them. Media should act as a tool to educate the community. Media plays an important role in developing the mindset of society, whether to form a good and clean mindset or the other way around. Media should not be exploited to manipulate people to have the wrong way of thinking. The effect will lead to duping of the society itself.

The And Redefining Expectations Of Quality Television

Battlestar Galactica Rebooted, Refurbished, and Redefining Expectations of Quality Television In 2002 Ron Moore began working on an updated, reimagined take on the 1970’s Science Fiction show Battlestar Galactica. With the help of producer David Eick, Moore created a miniseries event that was one part film, one part pilot for a new breed of televised Science Fiction drama. Combining elements present in other Quality Television shows, Battlestar Galactica (BSG) redefined the expectations of consumers for what Science Fiction could achieve in a TV setting. Utopian narratives such as Star Trek, while providing allegorical commentary on present events, were still in some ways unapproachable for the uninitiated audience. The reimagined Battlestar Galactica incorporated modern elements present in quality TV to attract a larger and more sophisticated fan base. Combined with a clear vision, gritty narratives, complex characters and smart dialogue, Battlestar Galactica is one of the clearest examples of qu ality TV present in the Second Golden Age of Television. The term â€Å"Quality Television† is in itself both a colloquialism, and an academic critical lens. While in the everyday vernacular to friends and colleagues, we may use the term Quality Television, at that time we may only be expressing our opinion. Quality Television by an academic standard is used to describe TV that has a high production value and cinematic feel, a detailed and serialized plot, complex characters, sex andShow MoreRelated21st Century Leadership Of Willie Robertson1477 Words   |  6 Pagesphilosophy is his commitment and dedication to keep his customers, employees and vendors happy throughout the entire aspect of the business practices while continuing to stay true to his faith. 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